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You bought enterprise competitive intelligence. Adoption is 30%. Dashboards are empty. Battlecards are stale. Here's why legacy tools fail scale-ups—and what to do instead.
Average adoption rate
Most users never log into dashboard-first CI tools
Average implementation
Before you see any value from legacy tools
Power users per company
Typical active users despite unlimited licenses
Annual cost
Per-seat pricing adds up fast
Real quotes from TrustRadius reviews and competitor documentation
"Under-utilized sometimes"
"A bit hard to navigate"
"Team doesn't use it too frequently"
"Only have 2-3 power users"
"Young AI, relies heavily on human analysts"
"50 URLs per company limit"
Why your €20K-60K/year CI tool isn't delivering ROI
You pay €20K/year. 3 people use it. Everyone else has no idea what's in there. Intel sits unseen in dashboards while deals are lost.
7-8 weeks to get started. By the time you're live, your competitors have launched three new features.
Per-seat pricing means every new hire needs budget approval. So you limit seats. Which limits adoption.
Battlecards are outdated within weeks. Nobody updates them. Sales uses competitor info from 2023.
"Young AI relies on analysts." You're paying for software but still need a CI team to make it useful.
50 URLs per competitor. 25 keywords. What about the other 200 pages? You're missing critical intel.
The numbers speak for themselves
| Metric | Legacy CI | 3RA |
|---|---|---|
| First intel | 7-8 weeks | 24 hours |
| Team access | Budget per seat | Everyone included |
| Adoption rate | < 30% | High (push delivery) |
| Battlecard updates | Manual | AI-generated |
| Annual cost (20 users) | €20,000-60,000 | €588-5,988 |
| Time to ROI | Months | Days |
Annual subscription (20 seats)
Actually log in regularly
Per active user/year
Compare that to 3RA at €588-5,988/year with push-based delivery and unlimited users.
Book a demo and see how push-based CI actually works. We'll show you with your real competitors.