Frequently Asked Questions

Live in 24 hours, not 8 weeks. Enterprise CI tools take months to implement—we're designed for scale-ups who move fast. Add competitors, connect Slack, start getting AI battlecards.

3RA can track any company with a public web presence. We monitor pricing pages, product pages, messaging changes, job postings, and more. Both direct competitors and adjacent market players can be added.

No. 3RA is designed for business users. Our interface is intuitive, and insights are delivered in plain language. If you can use Slack and a web browser, you can use 3RA.

Per-seat pricing creates perverse incentives—it discourages teams from sharing competitive intel widely. We believe the whole organization should have access. Our pricing is based on competitors tracked, not team size.

All plans include unlimited seats, Slack integration, and our core monitoring features. Higher tiers add more competitors, advanced filtering rules, CRM integrations, and priority support.

We offer personalized demos where you can see 3RA working with your actual competitors. This gives you a realistic view of value before committing. Contact us to schedule your demo.

Yes, you can upgrade or downgrade at any time. Changes take effect at your next billing cycle. If you need to track more competitors temporarily, we offer flexible add-ons.

Our crawler only collects publicly available information from competitor websites. We use stealth technology to avoid detection while respecting robots.txt and rate limits. We never scrape behind logins, access private data, or violate terms of service.

Absolutely. We use enterprise-grade encryption, SOC 2 compliant infrastructure, and strict access controls. Your competitor watchlist and insights are private to your organization.

Never. Each customer's data is completely isolated. We don't aggregate insights across customers or share any information about your competitive focus.

We integrate with Slack (primary delivery channel), Salesforce, HubSpot, and most major CRMs. We also offer API access for custom integrations and can work with your existing tech stack.

Once connected, 3RA delivers insights directly to your chosen channels. You can customize which alerts go where—pricing changes to #competitive-intel, messaging updates to #product-marketing, etc.

Yes. You can export battlecards, reports, and historical data in multiple formats. Enterprise plans include API access for programmatic data retrieval.

We detect pricing changes, messaging shifts, feature launches, positioning changes, and more. Our AI assigns threat levels (minimal to critical) and predicts competitor moves 30-90 days out. Sentiment analysis reveals competitor confidence and aggression.

Our AI generates battlecards customized for 6 buyer personas: Technical Evaluator, Economic Buyer, Champion, End User, Executive Sponsor, and Procurement. Each persona gets relevant talking points, objection handlers, and evidence-backed claims with full source provenance.

Every competitor is assigned a threat level from minimal to critical, with confidence scores and predicted moves. The AI recommends specific actions based on threat patterns, competitive triggers, and historical behavior.

Our world-class crawler uses stealth mode with browser fingerprint rotation, smart popup handling, and lazy-load content extraction. It achieves high success rates while respecting robots.txt. Content quality scoring ensures you get actionable intel, not noise.

All plans include email support with fast response times. Core and Pro plans include priority support with dedicated success managers. Enterprise customers get 24/7 support and SLAs.

We provide onboarding sessions and ongoing training for all customers. Our documentation is comprehensive, and we host regular webinars on competitive intelligence best practices.