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Product-led growth moves fast. Traditional CI can't keep up. We can.
Threat levels from minimal to critical when competitors adjust pricing or features.
Impact: Respond to competitive moves before they impact conversion
AI predicts competitor moves 30/60/90 days out. Know what's coming before it launches.
Impact: Proactive roadmap adjustments, not reactive scrambles
Automated alerts with urgency scoring and recommended actions per trigger type.
Impact: Rally teams same-day with clear next steps
6 buyer personas with customized talking points for every competitor.
Impact: Arm sales with persona-specific objection handling
✗Fast-moving competitors
Daily crawls with material diff detection
✗Pricing changes announced on Twitter, not press releases
Multi-source monitoring (website, blog, socials)
✗No time to manually check 10+ competitors weekly
Automated baseline + weekly pulse pushed to Slack
✗Product and growth teams misaligned on competitive positioning
Single source of truth shared across teams
Enter competitor URLs: pricing pages, feature pages, signup flows. We crawl on a regular schedule.
Full competitive snapshot delivered quickly: freemium limits, pricing, features, positioning.
Material changes only: pricing experiments, feature launches, freemium adjustments. Pushed to Slack.
Share with product, growth, and marketing. Align on response strategy. Ship counters before they gain share.
📅 Monday, 9 AM
3RA detects competitor changed free plan from "100MB storage" to "50MB storage" on pricing page.
🔔 Monday, 9:15 AM
Slack alert delivered to #product-intel: "Competitor X reduced free tier storage by 50%."
✅ Monday, 2 PM
Product and marketing aligned: You keep your free plan generous, update battlecards, launch "More generous free tier" campaign by Wednesday.
Result: 22% increase in free-to-paid conversions that month.