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Sales reps can't answer "why not Competitor X?" with confidence
Competitive docs are 6 months old. Pricing changed last week.
Discover competitor moves weeks late, after losing momentum
Automated competitive intelligence that runs continuously
Threat levels with 30/60/90-day competitor predictions
6 buyer personas with customized talking points
Detect competitor confidence and aggression
Illustrative example only; actual results vary by team and workflow
“3RA reduced the time we spent on competitive research and helped keep enablement materials up to date—with sources, not guesses.”
“We moved from a per-seat tool to a model the whole team could actually use. Adoption went up and we aligned faster across teams.”