Market Watch

Signal

Seat-based access keeps competitive intelligence gated to a few users instead of flowing to the people who need it day-to-day.

Why it matters

Gated access slows reaction time across GTM. The result is stale enablement, inconsistent messaging, and decisions made without current competitive context.

Signal

CI teams are moving from “go check the dashboard” to “insights arrive automatically” through Slack, email, and workflows.

Why it matters

Adoption increases when insights arrive inside the workflow. This creates faster alignment on positioning, pricing, and enablement—without hunting for updates.

Signal

Great intelligence separates what changed (public), what it means (your context), and what to do next (actions).

Why it matters

Without structure, teams conflate updates with meaning and ship reactive messaging. With structure, CI becomes a repeatable decision system.

Signal

PLG competitors change pricing, packaging, onboarding, and positioning constantly—often without announcements.

Why it matters

If CI updates lag, you ship the wrong experiments and lose the narrative. Fast feedback loops win: PMM, Growth, and Sales need the same current facts.

Signal

Battlecards are snapshots. Competitor pages change more often than enablement cycles—so sales collateral quietly becomes wrong.

Why it matters

Stale collateral loses deals and damages trust. Enablement needs a system that detects changes and updates narratives continuously.

Signal

Competitors can change packaging, tiers, add-ons, and price anchors without press releases—often hidden in the pricing page structure.

Why it matters

If you learn about pricing changes weeks later, you lose negotiation leverage and ship mismatched positioning. The best teams react within days, not quarters.