The 30-Minute Competitive Analysis
Need to analyze a competitor quickly? Here's a framework that works.
The Framework
Minutes 1-5: Company Overview
Sources:
Minutes 6-10: Product Positioning
Sources:
Minutes 11-15: Pricing
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Minutes 16-20: Strengths
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Minutes 21-25: Weaknesses
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Minutes 26-30: Summary
Output Template
[Competitor Name] Analysis
Overview: [1-2 sentences]
Target Customer: [Who they sell to]
Pricing: [Model and range]
Strengths:
[Strength 1]
[Strength 2]
[Strength 3] Weaknesses:
[Weakness 1]
[Weakness 2]
[Weakness 3] Our Angle: [How we compete]
Further Research Needed: [Open questions]
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